Kylie Jenner Appears to Close ‘Kylie Swim’ Line and Fans React
It can be a cover for Kylie JennerKylie’s swim line. The reality TV star, 25, hasn’t promoted the brand via social media in a while, and eagle-eyed fans notice that webpage Haven’t added any new products in a while. In addition, documents obtained by Sun indicated that Kylie’s legal team had “abandoned” the trademark. A scanned PDF states that the May 2021 trademark application is labeled “DIE / APPLICATION / Rejected / Rejected or Invalid.”
After months of teasing, Kylie is finally drop her Kylie swim line on August 21 with a curated capsule collection. The colors and cuts are ready for summer, featuring bright yellows, oranges and also fuschia ombre. Kylie Swim also offers non-traditional cuts, including a criss-cross piece and bra-style monokini. The swimwear line received mixed reviews, however, with some fans “disappointed” by the apparent closure, according to a Reddit thread.
Immediately after its release, the line received mixed reviews for its quality and fit – perhaps part of the reason for this product line. However, one fan wanted Kylie to roll out a second collection to let people experience Kylie Swim again. “They should have released one more time. After the first disaster, people were curious to see if it improved. Should have taken advantage of that and then bailed out,” they wrote.
Not long after Kylie Swim debuted, it was reported that the CEO of the cosmetics company was expecting her second child with her boyfriend. Travis Scott, 31. The star seems to have slowed down in promotion while she’s pregnant, and Kylie Swim’s Instagram account shows only a limited number of posts – the last time being almost two months ago in June.
She’s not the first Kardashian-Jenner sister to launch a swimwear line: Kim Kardashian41 years old, has expanded its popular SKIMS label to include a wide range of water mix and combine in April. The body-inclusive line offers everything from tiny bikinis to cycling shorts and crop tops, and most recently release a metal collection Just in time for the summer. Khloe kardashian and Emma GredeGood American also features swimming, launching in 2020.
In addition to Kylie Swim, Kylie has several other successful businesses including Kylie Cosmetics and the Kylie Swim spin-off. While pregnant for the second time, the businesswoman also launched the baby brand Kylie Baby.